FREQUENTLY ASKED QUESTIONS

RDigital intelligence is the process of transforming internet data (social networks, news, blogs, forums, etc.) into valuable knowledge for your business. You need it to understand what is being said about your brand, your products and your competition, allowing you to make smarter decisions, anticipate crises and discover new market opportunities. In a digital world, not being aware of the online conversation is like surfing blind.

R Media monitoring Media monitoring focuses on collecting and quantifying mentions of your brand (how many times was it mentioned? In which media?). Social listening goes one step further: it not only collects data, but also analyzes sentiment (how do people feel when they talk about you?), identifies trends, measures brand perception, and extracts strategic insights from those conversations. Monitoring gives you the data; social listening gives you the context and intelligence.

RBy “listening” to online conversations, you can identify potential customers who are looking for products or services like yours, understand consumer needs and frustrations to improve your offering, and discover underserved market niches. It also allows you to fine-tune your marketing campaigns to better resonate with your audience, thereby optimizing your return on investment (ROI).

ROnline reputation management is the set of strategies used to build, maintain, and, if necessary, repair your brand’s image in the digital environment. It involves monitoring what is said about you, encouraging positive reviews, managing criticism constructively, and ensuring that the top results on Google reflect the image you want to project. Your online reputation is your most valuable digital asset.

R¡Yes! One of the biggest advantages of real-time monitoring is the ability to detect unusual spikes in negative mentions or sudden changes in the sentiment of conversations. This acts as an early warning system that allows you to act proactively and manage the situation before it turns into a full-blown crisis.

RYou can find out almost everything: which channels they are present on, what type of content they publish, how they interact with their audience, what their customers think of them, which of their campaigns are most successful, and what their weaknesses are. This information allows you to benchmark your performance and identify opportunities to surpass them.

RNo, a complete solution goes far beyond social media (Facebook, Instagram, X, LinkedIn, TikTok, etc.). Millions of online sources are also monitored, such as:

• Digital media (national and international).
• Blogs and review sites.
• Online forums and communities.
• Podcasts and video transcripts.
• Any public space on the web where conversation takes place.

RYes, our platform has the ability to monitor and analyze conversations in multiple languages and filter information by country or region. This is essential for brands with an international presence or those aspiring to expand into new markets.

RSentiment analysis uses artificial intelligence and natural language processing (NLP) to classify mentions as positive, negative, or neutral. While the technology is becoming increasingly accurate, the best solutions combine automation with human oversight to correctly interpret sarcasm, irony, and cultural nuances in language.

ROur platform is designed to be intuitive and easy to use. We typically provide visual dashboards and automated reports that will simplify your interpretation of the data. In addition, we offer training and ongoing support to ensure that you get the most out of the service.